hismile – Smile Stika Bar, Pitt Street Mall

The Smile Stika bar was a four-day pop-up activation for oral care innovators hismile to launch their new range of temporary teeth tattoos in Sydney's busiest shopping district Pitt Street Mall. Drawing on visual cues from beauty salons and tattoo parlours, the space was designed using Spacecube temporary structures, with a custom architectural fascia, internal walls and seated bar.

I produced the activation end-to-end, scoping out creative development, budgeting and managing all construction and logistical suppliers.