Genesis Motors– EV Car Launch, Sydney

To celebrate the arrival of three new EV models in Australia, and to present vision for the automotive company’s future, Semi Permanent was tasked with conceptualising and producing an end-to-end two-day event experience that exemplified the brand values of audacious, progressive and distinctly Korean.

I produced the event with 600+ guests across two evenings at Sydney's Museum of Contemporary Art, featuring car displays, art installations, and live music performances from Flight Facilities, Glass Beams and Gold Fang.